Over time, a business distinguishes itself from the competition through superior customer service. Being able to offer excellent customer service is totally dependent on having "key people" - reliable employees who are skilled at interfacing with customers and establishing your company products and services.

When key people establish a reputation for great service, wonderful things happen. It becomes easier to obtain customers, easier to generate repeat business, and easier to raise your prices.

So how do you begin to distinguish your business and offer something that will provide a real competitive advantage? Focus on developing key people.

Understand, developing a great reputation is a long term strategy; you'll have to be patient to see the results. Why? Because anyone can claim to offer great service, and that makes it hard for customers to distinguish between the companies who really deliver it and those who just say they do. If you want to make courtroom service a key part of your business, make the claim, then consistently back it up with key people. Do this, and over time more and more people will believe you, and the word will spread.

At LCCTC, we produce highly skilled, well trained future employees - the perfect candidates to become key business people. The Foundations annual goal is to award 50 key students with scholarships to attend a two year technical school in their field of study. Upon their graduation and entry into the workforce, these 50 key students - now key people - will apply their polished skills to local business. The result will be a positive economic impact, stimulating new growth in Lancaster County.

In this program. everybody wins - the students, the employers, and the residents of Lancaster County - but we can't realize this achievement without you. Your generosity will help us set this program in motion. We want to award scholarships to 50 well-deserving students each year. Can we count on your support?