Thanks to TCG advertising & design, the Lancaster County Career & Technology Center (LCCTC) 2013/2014 Marketing Campaign was honored by Higher Education Marketing Report at their 29thAnnual Educational Advertising Awards, earning Gold for Total Advertising Campaign. The campaign, focused on branding and boosting enrollment, included radio and TV spots, print and online ads, bus posters, mall signage, trade show and open house signage, and program sell sheets. In addition to the Educational Advertising Award, theLCCTC TV spot earned a Bronze Telly Award. The spot featured graduates describing how their LCCTC education had helped them find their “dream job.” Earning awards is great, of course. But more importantly, the campaign helped LCCTC exceed strategic goals. For the 2013/2014 academic year, full-time enrollment has increased more than 100 percent and short-term program enrollment is projected to increase by 30 percent.
Lancaster County Career & Technology Center has been named to The Manufacturing Institute's M-List for our Welding and Electromechanical Engineering Programs. The M-List distinguishes LCCTC as a provider of quality manufacturing education and training and a preferred source of talent for manufacturing employers. Lancaster County Career & Technology Center is one of only five schools in Pennsylvania included on the list.